Don Kafka is founder and CEO of ToolWatch Corp. Kafka established the Denver-based company in 1991 to provide tool and equipment systems that track and manage resources throughout an organization.

This framework provides the foundation for brand messages that are clear, consistent, and compelling. The message map prioritizes and organizes the most important messages for telling the RIT story by ...

Peter covers media and technology for Business Insider; previously he has worked at Vox, Recode, AllThingsD, and Forbes. He was also the first hire at Silicon Alley Insider, Business Insider's ...

Tibco, the venerable data integration and analytics company, has announced its support for Apache Kafka as part of its Tibco Messaging service. Tibco Messaging is middleware that allows ...

Text message marketing has exceptional open and engagement rates and can be an effective alternative to traditional email marketing campaigns. It can help you build brand awareness, generate sales ...

However, as you have access to this content, a full PDF is available via the ‘Save PDF’ action button. It is obvious that Kafka is a ‘difficult’ writer; his work demands the closest attention before ...

Like no other, Kafka knew how to shape the absurdity of modern life situations and their impact on the psyche into language, and outline the paradoxes of our modern world with his razor-sharp ...

Apple's logo, one of the most recognizable symbols worldwide, is lauded for its simplicity and the intriguing theories about ...

It happens more often than you think, and it happens because of the false belief that branding is simply about creating a slogan and a logo that millions ... with the brand message • Resistant ...