Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new ...

Strategy and brand consultant and D&AD Strategy Masterclass trainer Uri Baruchin​ shatters the illusion that Apple has always ...

Here's what Apple Intelligence is, what tools exist (and when they'll arrive) — and a look at the history of AI at Apple.

Apple is launching the iPhone 16 lineup in almost 60 countries, including the US, China, India, Australia and South Korea.

Apple released the latest version of its iPhone operating system, iOS 18, on Monday, and with it comes new features for ...

The Apple Watch Series 10 is missing a key health-sensing feature that was introduced with the Series 6. Here's what's going ...

On Monday, the company will introduce smartphones with A.I. features that could take the technology mainstream or sow fresh ...

According to what we know so far, the Apple Watch Series 10 could be getting a new design. Reports suggest that it will ...

Apple is bringing the new A18 chips to the standard iPhone and also launching a more powerful A18 Pro for its Pro models.

While this information was previously known, the launch of the iPhone 16 has brought it back into the spotlight. As more ...

Kurt "CyberGuy" Knutsson explores what's new with Apple's iOS 18, which has introduced big changes in design, features and overall usability.