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In Europe, Instagram Ads Are About to Get Less Personal
Meta Platforms, the Facebook and Instagram owner, faces pressure in Europe to ask before using data to target ads or train artificial intelligence.
Facebook and Instagram Users in Europe Can Opt for Less Personalized Ads
Facebook and Instagram users in Europe will get the option to see less personalized ads if they don’t want to pay for an ad-free subscription
Meta to offer Facebook and Instagram users in Europe less personalized ads after pressure from regulators
Data from all of a user's previous time spent on Facebook or Instagram, which is typically combined to precisely target an individual with tailored ads, won't be used.
Meta to offer less personalized ads in Europe to appease regulators
Meta Platforms plans to offer Instagram and Facebook users in Europe the option to receive "less personalized ads," the tech giant announced on Tuesday, in an effort to allay regulators' mounting concerns.
Meta Offers Less Personalised Ads for EU Users to Appease Regulators
Facebook and Instagram users in the E.U. can now opt to see less personalised adverts when using the apps. Meta has launched a new app option to appease regulators investigating breaches of the Digital Markets Act and GDPR.
Europe’s DMA forces Meta towards ‘less personalized ads’
Meta, under legal pressure in the European Union over a binary ‘pay us or consent to ad tracking’ choice it currently offers regional users of its social networks Facebook and Instagram, is changing how its regional ad business works again.
Meta adjusts ad approach amid pressure from EU regulators
Meta said on Tuesday it will offer cheaper ad-free subscriptions to Facebook and Instagram users in Europe and a new free access option with less personalized advertising. Why it matters: The shift is a response to "demands from EU regulators,
5d
on MSN
AI Saves Ad Agencies a Lot of Time. Should They Still Charge by the Hour?
Some ad agencies are trying to move to new compensation models that focus on the scope of work they perform, not the hours it ...
Wall Street Journal
9h
Spotify Takes Aim at YouTube in Battle for Podcasts
Spotify is trying to break YouTube’s stronghold on video podcasts. As fans increasingly flock to videos of star hosts ...
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