IRIS.TV will remain independent, and Viant will push CTV platforms to adopt its IRIS ID to provide contextual signals beyond ...

Principal-based buying – the practice of purchasing inventory in bulk at a discounted rate and reselling it to clients at a ...

This December, Sequent Partners will say farewell to the advertising and media industries. After 21 years of devising ...

The deal is a “platform investment,” in which Inverness Graham sees Alliant as a foundation to build on, potentially through ...

Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and ...

Meta continues to tinker with its business model as it deals with the new European regulatory environment. Plus, Government ...

The ad industry is all in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint. But for the ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

The deal is a “platform investment,” in which Inverness Graham sees Alliant as a foundation to build on, potentially through ...

The rise of artificial intelligence (AI) and new automation tools has disrupted the programmatic advertising industry, ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...