Celebrating Barbie's 65th anniversary, the truck will offer fans the chance to buy exclusive themed items from 10 a.m. to 7 p ...

Stanley is releasing eight new Barbie-themed versions of their viral Quencher tumblers — here's how to get these limited-edition cups online ...

The Transformers return as a nominee as the brand celebrates its 40th anniversary, while the Hess Toy Truck is also looking ...

Stanley has been releasing official Barbie Stanley Cups every day this week. Grab one now before they're all gone.

If you’re craving some fresh athleisure to match your new Barbie tumbler, hold tight because Reebok’s latest collaboration ...

The TikTok-famous tumbler will be released in several designs inspired by the iconic doll through September 20.

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

This year’s holiday Barbie is decked in a red-and-green plaid holiday gown and comes in five doll designs. Each doll is ...

As DC prepares to celebrate Batman’s 85th birthday with a whole bunch of celebrations and experiences, Mattel announced it ...

ROCHESTER, N.Y. (AP) — The National Toy Hall of Fame is floating the idea of inducting balloons. Praised for their ...

For decades, Barbie has been showing girls across the world that they can be anything they want to be. From doctors to ...

Barbie has announced two new additions to its growing line of diverse and inclusive dolls: a blind Barbie and the first Black Barbie with Down syndrome. Mattel announced the two new dolls on Tuesday ...